It's been a while. Say something real.

Most of the people you know are people you liked and lost touch with. Noted keeps what you knew, so your first message back picks up where you left off.

One moment, two messages.

The moment

Northpeak just launched.

You see the news on LinkedIn. Jane Park led it. You met her at SaaStr, liked her a lot, and haven't talked in a year.

Without notes

Generic, so it gets skipped.

All you remember is her name. The message could be from anyone, so it sits unread.

With Noted

Specific, so she writes back.

Your notes from SaaStr were right on her profile: the launch she was pushing for, and her daughter starting school.

Notes on LinkedIn profiles

“Insights from dormant ties tend to be more novel, and more efficient to get, than those from current ties.”

Daniel Z. Levin, Jorge Walter and J. Keith Murnighan, MIT Sloan Management Review (2011) · Source

In one study, executives reached out to people they hadn't spoken to in three years or more. The advice they got was as valuable as advice from their current contacts, and often more novel. Noted keeps what you knew, so reaching back out starts warm.

On her profile

Everything you knew, a year later.

Each note shows when you wrote it, so you know what might have changed. Maya was starting school then. Ask how it's going.

How to reconnect, without the awkward

  1. 1Look before you write.Open their profile or your last email and read what you noted. Thirty seconds is enough.
  2. 2Lead with one specific thing.Their kid, their project, the race they were training for. One real detail beats three.
  3. 3Mind the note's age.A note from two years ago is a question, not a fact. “Did the launch happen?” works better than assuming.
  4. 4Ask, don't pitch.If you need something, it can wait for the second message. The first one is about them.
  5. 5Write down what's new.When they reply, add a note. Next time you won't be starting from a year ago.

Questions

Is it weird to message someone after years?

Usually not. Most people are glad to hear from someone who remembers them. It helps to say why you're writing now: you saw their news, or something reminded you of them.

What if my notes are out of date?

Use them as questions. Each note shows when you wrote it, so “Is Maya still loving school?” works better than assuming nothing has changed.

What happens to my notes if I change jobs?

Nothing. They live in your own account, not your employer's. Sign up with a personal email and they stay with you.

What about people who aren't on LinkedIn?

Add anyone in the web app with just a name, and put them in groups like "Mustangs U10 parents".

Write the message only you could send.

Free for Chrome. Your notes show up on their profile, in Gmail and in Google Calendar.